Northernness, Northern Culture and Northern Narratives by Gabby Riches Karl Spracklen Spencer Swain

Author:Gabby Riches, Karl Spracklen, Spencer Swain [Gabby Riches, Karl Spracklen, Spencer Swain]
Language: eng
Format: epub
Tags: Nonfiction, Social & Cultural Studies, Social Science
ISBN: 9781351385077
Publisher: Taylor and Francis
Published: 2018-10-18T04:00:00+00:00

‘I have a guy who works for us, he is as thin as a rake, never eats, appears to exist on black coffee, red bull and amphetamines and can survive on 3 or 4 h sleep a night, it is a sort of fire and energy they have which is crucial to the projects and our business’ Company 16 (creative agency –brand management)

Use of the word ‘they’ in this context confirms the presence of an ideal type. Another respondent referred to a ‘checklist’ of ideas qualities to look for when recruiting.

‘I mean one does build up a kind of personal checklist with about five points on it. You know, has he got the skills? What kind of tech is he? What kind of hobbies is he in to? Is he in to extreme sports? That tends to be the thing. It seems to be a common theme of extreme sports, hardcore techno dance music, and they tend to go to festivals.......absolutely seem to be the key indicators.’ Company 5 (designers of games for mobile phones)

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